As a business owner these days, it's important to have some kind of presence on Social Media. But sometimes Social Media Management gets put at the very bottom of the list of priorities. The thing is, social media can be a great tool to use for Marketing!
As a Social Media Manager in Ottawa Valley, I wanted to share the three things are stopping you from having more success with your social media.
Inconsistency
I get it. Coming up with original content on a consistent basis can be super difficult. But keeping regular, helpful content is what helps your community stay engaged. One tip I recommend when you are drawing a blank (but know you need to post), is to scroll back on your feed 3 months or more, find a post that did really well (ie, lots of engagement, likes and shares), revamp it with a new image and BAM! It’s likely you have plenty of new followers seeing it for the very first time.
Worrying about # of followers
I know it seems the number of followers at the top of your Instagram Page feels like success, but the truth is, what matters more is reaching organic followers, interested in what you have to offer. They will be the ones to like, comment, engage with your post AND buy what services you are offering or products you are selling. It’s not helpful to anyone to have 5k followers, but your well thought out posts are only reaching a few of them.
Not outsourcing to a Social Media Manager
Consider how much precious time you need to create, post and engage with followers on social media. Now consider how consistently you will need to show up, especially if social media is central to your marketing strategy. Then think about reviewing important metrics to understand what’s working and what’s not. Repeat that process on each platform you want to have a presence on. This is not only extremely time consuming, but many things can be overlooked as potential opportunities, when you are using social media more passively in your business. Outsourcing to a Social Media Manager can be well worth the investment, and you will easily increase productivity in other areas of your business.
If you are looking to have more success with your Social Media Marketing Strategy for your Business, look no further. Contact Jenn Powell Social Media Services in Ottawa Valley, today.
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